Friday, January 15, 2010

Get in where you "FIT" in...

After a long exhausting day of work, we headed to the city, me, to FIT (Fashion Institute) for a presentation on Urban Rejuvenation, dope presentation (big ups to Crystal Sai and Bethany Morton), job well done. The knowledge provided...priceless! There are so many ways that we are going to tap into the market and appeal to you guys on such an exclusive level that it’s going to be crazy, trust me!
While I was at FIT, Jerzi spent a great deal of time in the city tackling our "to do" list, going to letterpresses, meeting with leather manufacturers and capturing the essence of our "Lifestyle". Oh, and yes, I did say leather manufacturers...we have some things in the works and we are anxious to show you guys...dopeness! It’s coming, it’s coming...relax! To wrap up the night we headed back to the lab and brainstormed, unveiled our findings and started to go nuts with ideas, events, visions, branding, just everything to keep you guys part of this journey. Please stay tuned...– Making of a Lifestyle...jag saint joi!

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